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European distribution
At the head of Genexus Europe, founded in 2018, are three associates historically involved in the success of bobi Los Angeles.
Based in France, Genexus Europe ensures the exclusive distribution of bobi Los Angeles in Europe, within the best retail stores. It offers a reliable interface between the brand and its retailers, in order to provide them with a high level of quality services, thanks to its presence and in-depth knowledge of the European market.
bobi Los Angeles was founded in 2006, and started as a simple line of long layering tanks and contemporary t-shirts.
The fine luxury jersey that conforms to the body and the beautiful garment dye colors made it an instant hit among the fashion community, including top celebrities, prestigious department stores and online retailers, and contemporary boutiques worldwide.
Effortless, comfortable, casual luxury is the foundation of the brand. It incorporates only the finest fabrics and unique color stories with timeless designs and superb craftsmanship.
The brand now consists of five seasonal collections per year incorporating cool and edgy styles, with best selling fashion basics offered year round.
After several years of continued growth, bobi Los Angeles launched its premium label bobiBLACK in early 2014.
It is a collection of better women’s clothing with a focus on more formal styles and fabrications including: exclusive prints, high-end knits, and woven fabrications.
This premium label includes trend-forward and directional pieces that can either be worn alone or used to complement any timeless pieces from the main line.